Role:
Brand & Web Designer
Brand & Web Designer
Timeline:
3 months
3 months
Team:
Me & clients
Tools:
Figma, Adobe CS, Framer
Figma, Adobe CS, Framer
the project
This concept project was developed for a client in the event and DJ scene in Stockholm, who needed a clear brand and a web presence to match. The result was SCNDI SOUND — a minimal, modern brand and site built to stand out in a saturated B2B audio market.
This concept project was developed for a client in the event and DJ scene in Stockholm, who needed a clear brand and a web presence to match. The result was SCNDI SOUND — a minimal, modern brand and site built to stand out in a saturated B2B audio market.
This concept project was developed for a client in the event and DJ scene in Stockholm, who needed a clear brand and a web presence to match. The result was SCNDI SOUND — a minimal, modern brand and site built to stand out in a saturated B2B audio market.
This concept project was developed for a client in the event and DJ scene in Stockholm, who needed a clear brand and a web presence to match. The result was SCNDI SOUND — a minimal, modern brand and site built to stand out in a saturated B2B audio market.
THE CHALLENGE
The business had no existing brand, no clear messaging, and no web presence. Key problems included:
The business had no existing brand, no clear messaging, and no web presence. Key problems included:
No visual identity, which made the business forgettable and unprofessional to B2B clients
Confusing communication about services — especially custom audio setups
A market full of generic competitors
A poor user experience on existing channels (mostly outdated social media)
No visual identity, which made the business forgettable and unprofessional to B2B clients
Confusing communication about services — especially custom audio setups
A market full of generic competitors
A poor user experience on existing channels (mostly outdated social media)
MARKET ANALYSIS
I reviewed the digital presence of 10+ competitors in the event audio solutions space. These are some findings that I took with me to the next part of the design process:
I reviewed the digital presence of 10+ competitors in the event audio solutions space. These are some findings that I took with me to the next part of the design process:
Identified a common issue: many lacked a strong visual identity and clear, solution-oriented messaging.
Noticed an opportunity to differentiate SCNDI SOUND with a modern, creative brand that still felt professional.
Outdated animations and interactivity. Some new-thinking interactive elements would go a long way, in comparison to older audio solutions websites.
Identified a common issue: many lacked a strong visual identity and clear, solution-oriented messaging.
Noticed an opportunity to differentiate SCNDI SOUND with a modern, creative brand that still felt professional.
Outdated animations and interactivity. Some new-thinking interactive elements would go a long way, in comparison to older audio solutions websites.
Interviews with stakeholders - key takeaways
Focus on Tailored Audio Solutions: Stakeholders highlighted the need for a brand that clearly communicated their unique selling point: customized audio experiences for events and venues.
Many of their previous clients expressed confusion over the standard, one-size-fits all approach used by competitors.
Focus on Tailored Audio Solutions: Stakeholders highlighted the need for a brand that clearly communicated their unique selling point: customized audio experiences for events and venues.
Many of their previous clients expressed confusion over the standard, one-size-fits all approach used by competitors.
Preference for a Modern, Scandinavian Aesthetic: The stakeholders were inspired by clean, minimalist design trends rooted in Scandinavian aesthetics.
Preference for a Modern, Scandinavian Aesthetic: The stakeholders were inspired by clean, minimalist design trends rooted in Scandinavian aesthetics.
Wireframes
Based on the previous research, the landing wireframe were designed with a simplified content structure, reducing unnecessary navigation layers and placing key contact information prominently on each section of the landing page. I also conducted low fidelity testing with early wireframes.
Based on the previous research, the landing wireframe were designed with a simplified content structure, reducing unnecessary navigation layers and placing key contact information prominently on each section of the landing page. I also conducted low fidelity testing with early wireframes.
Finished product
“SCNDI SOUND’s new branding and website have transformed how we present ourselves to the market, making us more competitive in a crowded space.” - Key stakeholder at SCNDI
Check out my other projects!
Check out my other projects!
