Role:
Brand & Web Designer
Timeline:
3 months
3 months
Team:
Me and client
Tools:
Figma, Framer, Illustrator, Photoshop
Figma, Framer, Illustrator, Photoshop
the project
Alfa Arts is the creative world of Annika Hedenberg, a talented Stockholm-based artist specializing in calligraphy, mural art, and fine arts. The challenge was to design a comprehensive online platform that showcases Annika’s diverse portfolio, communicates her artistic philosophy, and invites collaboration.
Alfa Arts is the creative world of Annika Hedenberg, a talented Stockholm-based artist specializing in calligraphy, mural art, and fine arts. The challenge was to design a comprehensive online platform that showcases Annika’s diverse portfolio, communicates her artistic philosophy, and invites collaboration.
Alfa Arts is the creative world of Annika Hedenberg, a talented Stockholm-based artist specializing in calligraphy, mural art, and fine arts. The challenge was to design a comprehensive online platform that showcases Annika’s diverse portfolio, communicates her artistic philosophy, and invites collaboration.
Alfa Arts is the creative world of Annika Hedenberg, a talented Stockholm-based artist specializing in calligraphy, mural art, and fine arts. The challenge was to design a comprehensive online platform that showcases Annika’s diverse portfolio, communicates her artistic philosophy, and invites collaboration.
Starting point
Before Alfa Arts’ digital relaunch, Annika faced challenges such as:
Limited visibility beyond local commissions.
Extremely low traffic on her old website (created in 2002).
Before Alfa Arts’ digital relaunch, Annika faced challenges such as:
Limited visibility beyond local commissions.
Extremely low traffic on her old website (created in 2002).
Lack of an online space to exhibit her evolving portfolio.
Minimal tools for potential clients to connect or commission her work.
Inconsistent branding
Lack of an online space to exhibit her evolving portfolio.
Minimal tools for potential clients to connect or commission her work.
Inconsistent branding
Key Actions
Understanding Annika's Vision
Close collaboration with Annika helped identify her goals:
Showcase the intricate details of her calligraphy.
Present mural and fine art projects as immersive experiences.
Provide an intuitive way for clients to inquire about commissions.
Understanding Annika's Vision
Close collaboration with Annika helped identify her goals:
Showcase the intricate details of her calligraphy.
Present mural and fine art projects as immersive experiences.
Provide an intuitive way for clients to inquire about commissions.
Interactive Features
Built a contact form tailored for commission inquiries.
Incorporated a blog section for Annika to share creative insights and stories behind her art.
Tools & Technologies
Leveraged modern web design tools with a focus on responsiveness and accessibility. Ensured optimal performance across devices and SEO to maximize reach.
Interactive Features
Built a contact form tailored for commission inquiries.
Incorporated a blog section for Annika to share creative insights and stories behind her art.
Tools & Technologies
Leveraged modern web design tools with a focus on responsiveness and accessibility. Ensured optimal performance across devices and SEO to maximize reach.
Finished product
"My new website has successfully revitalized my digital presence! I love how it fully mixes my style with Adrian's own artistic flare." - Annika Hedenberg
"My new website has successfully revitalized my digital presence! I love how it fully mixes my style with Adrian's own artistic flare." - Annika Hedenberg
Check out my other projects!
Check out my other projects!
